体验时代的基本法则

Andreas Pfeiffer写的” WHY FEATURES DON’T MATTER ANYMORE: THE NEW LAWS OF DIGITAL TECHNOLOGY”,从用户体验角度强调了功能并不在重要,重要的在于用户对产品或服务的体验,并列出十大法则,”10 fundamental rules for the age of user experience technology”,

在这个时代里10个基本法则是:
1、更多的功能并不好
More features isn’t better, it’s worse;

2、增加功能不会让事情更容易
You can’t make things easier by adding to them;

3、让用户迷惑是毁掉业务的终级手段
Confusion is the ultimate deal-breaker;

4、风格很关键
Style matters;

5、只有在一项功能可以提升用户体验时才加上它
Only features that provide a good user experience will be used;

6、任何需要学习的功能都只会吸引一小部分用户
Any feature that requires learning will only be adopted by a small fraction of users;

7、无用的功能不止是无用,它会破坏易用性
Unused features are not only useless, they can slow you down and diminish ease of use;

8、用户不会关心技术,他们只想知道产品能做什么
Users do not want to think about technology: what really counts is what it does for them;

9、忘掉关键功能,关注最重要的用户体验
Forget about the killer feature. Welcome to the age of the killer user-experience;

10、简洁很难,因此少就是多
Less is difficult, that’s why less is more。

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